How AI writes a reply to a review
Replying to every Google review is one of the highest-return things a venue can do, and one of the first to be dropped when the season starts. Here is exactly how 123Hector drafts a reply, what it uses to do it, and what it refuses to do — so you can decide whether to trust the draft before you publish it.
One thing first: we write replies, never reviews.
123Hector never writes, generates or posts a review. Fake reviews are illegal in France and in the EU, they are against the platforms' terms, and they are detected. What is generated here is your reply, as the venue, to a review a real visitor wrote.
What the model reads
A reply is only worth publishing if it could not have been written for any other review. Four things go into drafting one:
- The full text of the review, and the rating that came with it.
- The first names of your team it mentions: praised, they are thanked by name; criticised, they are never named.
- A few replies your venue has already published, so the draft takes your greeting, your formal or informal “you” and your signature.
- The language the review was written in, which is the language the reply is written in.
It is not given your competitors' reviews, nor anything about the person who wrote yours beyond the name on the review. Drafts are written on their own after each import, the worst rated first; one click writes another.
What it will not do
Invent a fact about your venue
It will not promise a refund, announce works, or claim a problem is fixed. It can only commit you to what you told it. When a reply needs a commitment, it leaves you the sentence to write.
Argue with the visitor
A reply is read by the next hundred people considering a visit, not by the person who complained. It acknowledges, it does not litigate.
Publish anything by itself
123Hector never publishes: you copy the draft and paste it under the review on Google. Nothing appears without you.
Reuse the same reply twice
Copy-pasted replies are visible from the review page and read worse than no reply at all. Each draft is written for the review in front of it.
Replies in a language you don't read
A visitor who wrote in Dutch expects an answer in Dutch. The draft is written in the review's language, and you get a translation of both the review and the reply into yours, side by side. You never publish a sentence you have not understood.
You are still the one replying
The draft exists to remove the blank page, not the judgement. Some you will publish as they are, some will need a sentence rewritten, and some are about a situation only you know the details of and should be discarded. That last case is the point of showing you the draft instead of sending it.
Google's own guidance asks businesses to reply as themselves, honestly and specifically. A draft you read and approve is exactly that. A reply posted automatically, in bulk, without anyone reading it, is not — which is why 123Hector does not offer one.
Try it on one of your reviews
Paste a real review, read the draft it produces, and judge for yourself. Free, no account.
Open the reply generator