How to analyse Google reviews for your venue
Reading reviews one by one does not scale. Once a venue passes a few dozen reviews a month, what keeps coming back hides in the noise: long queues one week, signage complaints the next, all tangled with generic praise. 123Hector sorts every review by subject so the recurring issues stand out, drafts the replies, and tells you every Monday what to do first.
The three-step process
Find your venue
Type its name and town, as on Google Maps. Its Google, TripAdvisor and Yelp pages are found in the same step. Nothing to connect, no password to hand over.
Everything is read
A few minutes later: your figures, the subjects your customers raise, your neighbours, and a reply ready for the reviews still waiting for one.
It comes to you
New reviews are read on their own, every day (every 3 days on Starter). Every Monday the email, an alert as soon as a bad review comes in, on the 1st the monthly report ready on your venue page.
What gets analysed
Every public Google, TripAdvisor and Yelp review is sorted into more than 60 subjects: cleanliness, toilets, queues, staff, signage, accessibility, prices, parking, food, booking, children, noise and the rest. Each subject is scored positive, negative or neutral, and each sentence is kept so you can read what visitors actually said, not just the rating. The latest reviews of your closest competitors are read the same way, so you know where you are ahead and where you lose.
Why a weekly rhythm
Reviews are written days or weeks after the visit. A weekly email matches that cadence: frequent enough to catch a spike before it drives your rating down, spaced enough for the team to act between two emails. Each Monday email gives your reputation index, the week's figures against the week before and your market, the three things to do first, and the most urgent review with its reply.
What you see, screen by screen
These are the real screens, on a fictitious venue, ACME Corp. Yours look the same a few minutes after you add your venue.
Want to see what your reviews say?
Get a free audit of your venue's online reviews. Public data only. No account access required.
Get your free auditFrequently Asked Questions
Which review platforms are supported?
Google, TripAdvisor and Yelp, found automatically from your venue's name and town. Other sources can be added on request.
Does 123Hector write the replies to my reviews?
Yes. The AI drafts a reply for every review, specific to what the customer wrote, in the language the review was written in. You check it, adjust it if you want, copy it, then paste it under the review on Google or TripAdvisor.
What if the review is in a language I don't speak?
The reply is written in the review's language (Spanish, German, English...), and you get a translation of both the review and the reply in your own language. You always know exactly what you are publishing.
From how many reviews per month is 123Hector relevant?
From around 50 reviews per month, patterns become statistically reliable. Below that, you still receive every verbatim classified by aspect.
How are issues categorised?
Each review is analysed by AI and classified against more than 60 operational aspects: cleanliness, toilets, queues, staff, signage, accessibility, pricing, crowding, food, shop, parking, exhibitions, and more. Each aspect carries its own sentiment, so the same review can praise the guides and complain about the queue.
Do my reviews stay private?
Reviews are public by nature. 123Hector never republishes them and never sells them; they are processed only by the subprocessors listed in our privacy policy, and a monthly report is shared only through a link you create and can revoke.
Can I export the data?
Yes. “Export as CSV” on the Reviews page downloads your reviews with the subjects read in each, and the monthly report is a page and a PDF you can share with a link.
Is there a free trial?
Yes: 14 days free, no card. Your free audit, if you asked for one, becomes your first venue. Paid plans are commitment-free.
How long to get up and running?
Setup takes about 5 minutes: the first import starts at once and your dashboard fills within the hour. Your first digest arrives the following Monday.
Does it work outside of French?
Yes. A review in any language is read and sorted by subject like the others, shown translated into yours, and its reply is drafted in the review's own language, with a translation so you can check it.