How to analyse Google reviews for your venue
Reading reviews one by one does not scale. Once a venue passes a few dozen reviews per month, patterns hide in the noise — long queues one week, signage complaints the next, all tangled with generic praise. 123Hector classifies every review by operational aspect so the recurring issues stand out, and sends you a weekly digest ranking them by impact.
The three-step process
Connect or Import
Link your Google Business and TripAdvisor pages, or import reviews via API.
We Classify
123Hector categorizes each review by operational aspect: cleanliness, toilets, queues, staff, signage, and more.
Weekly Digest
Every Monday, get a digest in your inbox plus access to a simple dashboard.
What gets analysed
Every public Google and TripAdvisor review is classified against twelve operational aspects: cleanliness, toilets, queues, staff, signage, accessibility, pricing, crowding, food, shop, security, exhibition quality. Each aspect is scored positive, negative, or neutral, and each verbatim is kept so you can read what visitors actually said — not just the rating.
Why a weekly rhythm
Reviews are written days or weeks after the visit. A weekly digest matches that cadence: it is frequent enough to catch a spike before it drives your rating down, but infrequent enough that operations teams can actually act between reports. Each digest shows the top irritants ranked, their trend vs. the previous week, and verbatim quotes — so you walk into the Monday stand-up with the evidence, not just the anecdote.
Want to see what your reviews say?
Get a free audit of your venue's online reviews. Public data only. No account access required.
See an example weekly report • View pricing • Free review audit
Frequently Asked Questions
Which review platforms are supported?
Google Reviews and TripAdvisor today. Other sources can be added on request.
Does 123Hector write the replies to my reviews?
Yes. The AI drafts a reply for every review, specific to what the customer wrote, in the language the review was written in. You check it, adjust it if you want, and publish in one click.
What if the review is in a language I don't speak?
The reply is written in the review's language (Spanish, German, English...), and you get a translation of both the review and the reply in your own language. You always know exactly what you are publishing.
From how many reviews per month is 123Hector relevant?
From around 50 reviews per month, patterns become statistically reliable. Below that, you still receive every verbatim classified by aspect.
How are issues categorised?
Each review is analysed by AI and classified against more than 50 operational aspects: cleanliness, toilets, queues, staff, signage, accessibility, pricing, crowding, food, shop, parking, exhibitions, and more. Each aspect carries its own sentiment, so the same review can praise the guides and complain about the queue.
Do my reviews stay private?
Reviews are public by nature. 123Hector never republishes them and never shares them with third parties. Your analyses stay in your private workspace.
Can I export the data?
Yes. Classified reviews and weekly reports are exportable from the dashboard.
Is there a free trial?
You can request a free audit of your reviews without creating an account. Paid plans are commitment-free.
How long to get up and running?
Setup takes about 5 minutes. Your first digest arrives the following day.
Does it work outside of French?
Yes. 123Hector analyses reviews in French and English today. More languages are coming.